Fly Rods & Reels

All Primal Rods are made better. It’s because we don’t use cookie cutter fly rod factories and we sure don’t expect you to put it together yourself...

Nobody Likes a Bully. Anyone who says this hasn’t experienced the new Liquid Max, a bully and a beast of a reel. Liquid Max features Lamson's Cobal...

The Primal Mega CCC has new technology, and is an even better saltwater fly rod  All Primal Rods are made better. It’s because they don’t use cooki...

Primal Ripper 9ft 6 weight fly fishing combo comes set up with a Primal Ripper fly rod, Flylab Surge 5/6 reel, Airflo Coil 6 weight flyline and Fly...

The new Primal REVEL CS has been launched in Australia and New Zealand and it’s a rod that will turn a lot of heads, human and fish alike. CS stand...

There are times when less is more—the new Mirage LT fly reel is everything its big brother is, but designed to balance perfectly with lighter rods...

When you’re wanting that extra drag output to put some Acid on those big fish then this reel is a solid starter. Sealed drag system with stainles...

Great value option Reel and three spools1 x Fly Lab Stillwater Fly reel suitable for 6,7 and 8 weight lines 3 x spare cassettes Comes with a carryi...

Still the best performance-to-value fly fishing reel series in the industry, Clearwater Large-Arbor Reels have a new addition to the family—the Cle...

New series of Arcay rods, made of 30T and 40T Hankook Carbon, both carbons assembled as an excellent combination of structural strength and bala...

Primal don’t care how seriously you take yourself, you may be an elite comp angler or a casual cat, they've created a collection of super dialled ...

Introducing the new Centric series fly rods. Scott put the feel in fast action rods. Now they're taking it to the next level. Cutting edge Centric ...

Guideline LPX Predator single hand fly rods is a speciality rod series for large predatory fish with a well-balanced power to be a superb casting r...

This is a RIPPER of a rod to kick off your fly fishing journey and start getting a few numbers to the net - and the bank account won't notice a thi...

Designed especially for the trout angler. The moderate action of the rod provides the delicacy needed for technical spring creeks, yet packs enoug...

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix S is the ...

Light-year. The distance traveled by light in a single year; the time it takes for design to evolve to a next step.What can be said about larger bu...

More Fight, More Touch Most salt rods are built for pure power and ultimate strength—that is table stakes for the venue and the discipline. With o...

The new Primal WILD combines all of the good stuff that goes into the Primal freshwater fly rods and squishes it down into a mini me 7'10" six weig...

New series of Arcay rods, made of 30T and 40T Hankook Carbon, both carbons assembled as an excellent combination of structural strength and bala...

New series of Arcay rods, made of 30T and 40T Hankook Carbon, both carbons assembled as an excellent combination of structural strength and bala...

New series of Arcay rods, made of 30T and 40T Hankook Carbon, both carbons assembled as an excellent combination of structural strength and balance...

The Primal SMASH is your one rod solution for getting into saltwater fly fishing. Kinda like a gateway drug, but good for you. Advanced modulus f...